The McFarlane family of businesses has over 100 years of history building high quality Farm
Machinery. We used that basis to branch out in a variety of services for our local community with a diverse retail
service facility, and more recently by working to achieve an exceptional reputation in steel fabrication. This diversity
is our strength and our customers' satisfaction is our imperative.
Click on the buttons below to visit any of our Business Websites
Retail & Service Center
Structural Steel Mfg
Since our inception in 1917 as The Wisconsin Tractor Co., The McFarlane family has been
dedicated to the highest level of customer care possible. Whether you're looking for the best partner to help you
build a project, the best farm tool for your operation, or the best value in quality Hardware, Power Equipment and
parts, Farm Machinery Sales, service, and parts, Automotive care, or Rental Equipment (that's a LOT of stuff, isn't
it?) we're here to serve YOU!
When Bob, Jim, and Chuck McFarlane decided at the end of World War II "to come home and help Dad," they
had no idea of how their combined efforts would develop the family business into a multi-faceted
operation that they would turn over to their sons. Their father, Earl, started the Wisconsin Tractor
company in 1917, when he designed and built the tractor named after his home state Wisconsin (considered
modern for its day). Since that time, the business has diversified and expanded so that now there are
multiple businesses under one "roof."
Now Earl's grandsons run the company with the same commitment to treating customers "as best we can" just
like their fathers and grandfather. John, eldest son of Bob, is President and manages the store and
business offices. Dick, another of Bob's sons, manages the equipment parts and sales departments. Stan,
Jim's son, manages the manufacturing and structural steel departments . Lastly Tom, Chuck's son, manages
the Service and tire departments (we still do house-calls to repair and service car, truck and tractor
tires, don't cha know) The family tradition continues today as it has since 1917 – SERVING FARMS,
FAMILIES, and FAR BEYOND!
What We Do
McFarlane Manufacturing Company Incorporated has the diversity you would expect from a company 10 times
its size, and the "small town business ethic" of companies you might think no longer exist in today's
world of corporate giants. Our third generation of family owners have worked alongside hundreds of our
community's finest citizens to build a family of businesses that are surprisingly diversified but ALWAYS
customer focused. Whether it's innovative farm machinery, structural steel fabrication, nationwide
transport services, or any of the excellent products and services that we offer in our Retail and Service
Center – McFarlane Mfg Co. Inc. works tirelessly to provide the “best of class” in all we do. Click on
any of our divisions to find out more about what we do...
Mailing Address For All: PO Box 100; Sauk City, WI 53583